06 · Analytics

Web Analytics

See who visits, what they do and what makes them buy.

Clear, real-time analytics for your website and app: where visitors come from, what they click, where they drop off and which campaigns bring customers. Privacy-friendly and cookie-free by default — and your data isn't handed to an advertising company.

Live
real-time dashboard
0
tracking cookies by default
1
dashboard for website and app

Who it is for

Made for businesses that want to know what's working.

  • Online stores that want to see where sales come from
  • Marketing teams measuring campaigns and ad spend
  • Companies with an app as well as a website
  • Businesses that want analytics without handing data to Google
Web Analytics

Custom quote

Priced for your team size and setup. Tell us what you need and we will send a fixed quote.

  • Real-time visitors, pages and sources
  • Campaign and UTM tracking
  • Custom events and conversions
  • Funnels that show where people drop off
  • Retention and returning visitors
  • Profiles and journeys for every user
  • Cookie-free, privacy-friendly tracking

Everything included

Everything you need to understand your visitors.

All of this comes with Web Analytics, installed on your site for you.

Your traffic at a glance

  • Visitors, sessions and page views in real time
  • Where visitors come from — search, social, ads or other sites
  • Campaign tracking with UTM links
  • Top pages, entry pages and exit pages
  • Countries, cities, devices and browsers
  • Compare any period with the one before

Track what matters

  • Custom events — sign-ups, add to cart, form submissions, purchases
  • Conversion goals
  • Outbound link clicks tracked automatically
  • Screen views for mobile apps
  • Details on every event for deeper filtering

Funnels and conversion

  • Step-by-step funnels — for example visit, product, cart, checkout
  • See exactly where people drop off
  • The conversion rate of every step
  • Filter funnels by source, device or country

Retention and loyalty

  • Retention charts that show who comes back
  • Cohorts grouped by first visit
  • New versus returning visitors
  • Active users per day, week and month

Understand each customer

  • Profiles for signed-in users
  • The full journey of every visitor
  • Link visitors to accounts from your login or checkout
  • Segments by behaviour and details

Dashboards and reports

  • Custom dashboards with the charts you choose
  • Line, bar, pie, map and number charts
  • Share a read-only dashboard with your team or clients
  • Export your data

Alerts

  • Notifications when an important event happens — for example a large order
  • Alerts sent to Slack, Discord or your own systems

Privacy first

  • No tracking cookies by default
  • Anonymised visitor data
  • Your data stays on your server, not with an advertising company
  • A lightweight script that keeps your site fast

Works with everything

  • Any website — WordPress, Shopify or custom-built
  • Mobile apps
  • Server-side tracking
  • An API to send and read data

Have a question about this?

Send us a message on WhatsApp and get a straight answer the same working day — no forms, no sales call.

WhatsApp us

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Ready to run your business on better tools?

Tell us which product you need and we will get it running for you under your brand.